We are an agency specializing in the design and execution of word-of-mouth, viral, buzz and experiential marketing programs. Huh?

(Psst. We're also cost-effective.)

Every client is different. With that firmly in mind, we aim to create a unique strategy for each client that will appeal to a niche market and then use the momentum created by those trendsetters to propel awareness of your product into the mass market.

The focus of our approach is to make sure that your products and services meet true consumer needs and that you develop long-term and profitable relationships with those customers. To achieve this, we create a flexible strategy that can respond to changes in consumer perceptions and demand. We continually re-interpret your identity so that it speaks to your core audience and reaches beyond the tipping point, all the while finding cost-efficient and highly effective means of targeting your demographic.

Once we have created and implemented your strategy, we continue to monitor its effectiveness and make adjustments to maintain its success.

Creating relationships with brands takes more than your typical party with a banner plastered on the wall. True brand loyalties come from allowing your consumers to relate to your brand on a personal level, and to make that happen naturally, a potential consumer needs to experience your brand in a setting that makes sense. When it comes to events, we create much more than just a show or a launch party. At Just Friends, we create an experience that incorporates your product seamlessly. Our experiential marketing campaigns allow the audience to choose your product rather than forcing it upon them. In a natural setting, they are compelled to develop a relationship with your product, to tell their friends about it, and to organically promote brand loyalty.

Why do we get your demo? We are your demo. No, really. The people behind Just Friends represent a colorful cross-section of the socially active, culturally savvy, style-conscious and music-loving 21 to 35 year-old influencers. We live and breathe like them, dress like them, shop like them. Our job of identifying who your audience is and understanding them is still a serious job, but it doesn't come at a heavy price or with gargantuan effort. Exceptionally well-placed trend watchers with valuable perspectives, we intuitively use our research and understanding of the current climate to develop and target your campaign.

With your target demos spending most of their waking hours glued to the Internet and getting more fragmented by the hour, effective media planning is all about knowing which media reach your target audience best.

We already operate a number of well-trafficked advertising properties of our own (see: Myopenbar.com), so we have a deeper understanding of complex browsing trends and viral techniques. We don't just do long-term buys. We look at real traffic for thoughtful planning, do extensive demographic research and polling, and connect multiple and seemingly disparate communities through micro-sites and social networking applications.

In the world of short attention spans, content is king. Knowing what content is most desirable and, more importantly, how to create and capture it, is a valuable commodity. Just Friends has worked with industry leaders on video content distribution and pod casts, and we have the capabilities to dream up and capture any sort of video or audio we might need to create brand-specific or simply engaging content to align your brand with.